“The mass media is a force for change… The traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the picture by the feisty, successful ‘girl power’ icons. Meanwhile the masculine ideals of absolute toughness, stubborn self-reliance and emotional silence have been shaken by a new emphasis on men’s emotions, need for advice, and the problems of masculinity.” David Gauntlett
The study of the media is the study of humanity, culture and experience…what could be more compelling? Media Studies encourages students to become critical thinkers who can challenge the re-presented world they live in, thinking reflectively about the ideologies, politics and structural biases that sit behind the texts we consume every day. The economic importance of the media is unquestionable, and Media Studies allows studies to study commercial industries on a global scale, technological developments, relevant contexts and audiences.
Media Studies offers a broad base, giving students the opportunity to study film, television, magazine, advertising, radio and newspaper. Students also have the opportunity to apply their understanding of representation, audience, industry and media language by creating their own production.